Press
Silver Sands Factory Stores Celebrating 20 Years of Sales, Styles and Smiles
Miramar Beach, Fla. (December 29, 2011) – Silver Sands Factory Stores announced today that to mark the outlet Center’s 20th Anniversary, it will celebrate throughout the year with events that reward its shoppers, the community and the associates that have made Silver Sands successful over the past 20 years.
Opened in 1992 by Keith Howard, Silver Sands has been a retail leader in Northwest Florida attracting the nation’s top designers to the region. Over the past 20 years, Silver Sands has flourished into one of the nation’s largest designer outlet centers, visited by over 7 million shoppers each year. The popularity of Silver Sands has continued to thrive by offering exceptional value on top designer items and the ever expanding variety of true designer names available.
Silver Sands will kick-off their 20th Anniversary celebration with a special promotion to reward its shoppers during the annual Big Winter Sale in January. Shoppers can receive a $20 Silver Sands Gift Card with same-day receipts totaling $200 or more. Shoppers simply present receipts to Shopper Services, located near Michael Kors, to redeem from January 13-16, while supplies last.
In celebration of Silver Sands Factory Stores 20th Anniversary; Sandestin Golf and Beach Resort, located one mile east of Silver Sands, is offering 20 people a chance to get the ultimate shopping deal through February. The first 20 people to book Sandestin’s book 2-nights and get the third night free offer will receive a Silver Sands VIP Shopping bag full of coupons, give-a-ways and so much more. Visit SilverSandsOutlet.com for details on this exclusive Shop & Stay package.
In the spring be sure to join Silver Sands for the most stylish event of the season, a Charity Fashion Show at Saks Fifth Avenue OFF 5TH. Discover the hottest spring fashion trends while supporting local charities at this fashionable event that is free and open to the public. The event will include fashion, entertainment, raffles and much more. Be treated like a celebrity and enjoy front row VIP seating for a donation of $20 to the charity of your choice. Shoppers can also present same day receipts at the event and Silver Sands will donate a percentage of sales to each participating charity.
Silver Sands is also celebrating this momentous year by unveiling a new web site and online VIP Club to reward their most loyal shoppers. Beginning in January shoppers will have the opportunity to create a unique login to access the VIP Club for exclusive coupons at Silver Sands and other select hot deals and around town. VIP members will also be rewarded with a free Silver Sands Platinum Rewards Coupon Book, worth over $800 in savings, just for joining. “We wanted our shoppers to have the best online experience possible,” commented Ashley Watkins Marketing Director for Silver Sands Factory Stores. “Our new site will be easier to use and the VIP Club is an opportunity for us to show our gratitude for the loyal shoppers that have made Silver Sands successful over the past 20 years.”
Additional surprise events are planned for the remainder of the year, so start Celebrating 20 Years of Sales, Styles and Smiles with Silver Sands Factory Stores in Destin, FL.
ABOUT SILVER SANDS FACTORY STORES
Silver Sands Factory Stores, a Howard Group Development, is the nation’s largest designer outlet center located near Destin, FL in the heart of Northwest Florida Beaches, named one of Frommer’s top 2010 international destinations. The Center currently features more than 100 designer factory stores with 465,200 square feet of retail space, and ultimately 700,000 planned. Silver Sands is visited by over seven million shoppers each year who shop for designer merchandise at up to 75 percent off retail prices. Silver Sands is located on Emerald Coast Parkway, one mile west of Sandestin® Golf and Beach Resort. For more information, call the Shopper Services at 850.654.9771 ext 1 or visit online at silversandsoutlet.com. Fan Silver Sands on Facebook (www.facebook.com/SilverSands) or follow us on Twitter (www.twitter.com/SilverSandsFS).
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Media Contacts:
Katie Johnson, Communications Manager
kj@silversandsoutlet.com
850.654.9771
Ashley Watkins, Marketing Director
aw@silversandsoutlet.com
850.654.9771