Press
Enhance the Beach Vacation with Designer Deals from Eight New Stores at Silver Sands
Miramar Beach, Fla. (July 7, 2011) – Northwest Florida’s Beaches provide a memorable and relaxing experience as visitors dig their toes in the white sand and take a cool swim in the emerald waters. Visitors to our area will discover several ways to even further enhance their vacation experience with unparalleled shopping, dining and entertainment. Located in the heart of Northwest Florida’s Beaches is the nation’s largest designer outlet center, Silver Sands Factory Stores. With over 100 designer stores offering up to 75 percent off retail prices, Silver Sands is a shopper’s paradise.
Because many people who vacation in Northwest Florida come back each year, it’s important to continue adding new stores and ensure that existing merchants keep their offerings fresh and current. “We are continually seeking out the top designer names that our shoppers are on the lookout for,” said Myra Williams, VP of Marketing for Howard Group. “Many of these designers are making their regional debut in Northwest Florida and we are thrilled to have them at our Center and provide shoppers with on trend brands that aren’t available anywhere else in this region.”
Vacationers will find eight exciting new additions to the nation’s largest designer outlet center. New stores include Bare Escentuals Outlet, DKNY Company Store, LOFT Outlet, Esprit, White House | Black Market, Merrell, Tumi and 32°, A Yogurt Bar. Bare Escentuals Outlet, the most recent addition, occupies 1,995 square feet making it the largest of their stores nationwide. The modern store design is reminiscent of Leslie Blodgett’s home, the creator of bareMinerals and Executive Chairman of Bare Escentuals, with a chandelier and zebra print chairs you can experience the vibe of a chic boutique on Fifth Avenue in New York City while getting a complimentary make-under. The store features the brands award-winning bareMinerals foundations, eye shadows, bronzers, lip glosses, blushes and more along with an assortment of brushes, gift sets and RareMinerals skin care.
DKNY made its regional debut to Northwest Florida, offering modern looks for men and women that perfectly combine comfort and luxury. Another regional debut was Esprit, a youthful lifestyle brand offering deals on apparel for men, and women. Merrell not only made their regional debut to Northwest Florida, but also introduced a version of their award-winning new store prototype that keeps with their brand’s attitude and personality of bringing the outdoors in. Merrell stays true to their mantra “Let’s Get Outside,” by designing adventure seeking shoes, boots and sandals for outdoor and urban pursuits. Tumi, another regional debut, is recognized as the world’s leading brand of luxury travel, business and lifestyle accessories. Tumi products are known for their superior performance and modern design, so if you need an extra suitcase after your shopping day at Silver Sands, then stop by Tumi located near Lacoste and Brooks Brothers Factory Store.
White House | Black Market is located in the Fashion Court near Saks Fifth Avenue OFF 5TH, and features their signature white and black women’s clothing, shoes and accessories. There are even a few splashes of color throughout the store in bright summer colors such as magenta. The beautifully designed store includes high quality made-for-outlet manufactured products along with pieces from their nationwide retail locations - the perfect spot for women to build their wardrobe and create their own unique style around the latest trends.
LOFT Outlet, a more relaxed lifestyle apparel line from Ann Taylor, is located at the east part of the Center near Nautica. LOFT Outlet features women’s apparel and accessories that are fun, feminine and versatile. The breathtaking store has gorgeous white floors and brick accents on the walls that give the store a modern and trendy feel. 32° A Yogurt Bar, located next to Panera Bread, made their regional debut as well and is the first location in Florida. Customize your experience at this self serve frozen yogurt bar and satisfy your sweet tooth with 14 varieties of yogurt, daily hand cut fruits and over 40 candy, nut and sauce options.
Now it is even easier to access Silver Sands with the opening of the new Northwest Florida Beaches International Airport (ECP) and low-cost carrier flights from Southwest Airlines. Southwest is providing direct flights from Birmingham.
ABOUT SILVER SANDS FACTORY STORES
Silver Sands Factory Stores, a Howard Group Development, is the nation’s largest designer outlet center located near Destin, FL in the heart of Northwest Florida Beaches, named one of Frommer’s top 2010 international destinations. The Center currently features more than 100 designer factory stores with 465,200 square feet of retail space, and ultimately 700,000 planned. Silver Sands is visited by over seven million shoppers each year who shop for designer merchandise at up to 75 percent off retail prices. Silver Sands is located on Emerald Coast Parkway, one mile west of Sandestin® Golf and Beach Resort. For more information, call the Shopper Services at 850.654.9771 ext 1 or visit online at silversandsoutlet.com. Fan Silver Sands on Facebook (www.facebook.com/SilverSands) or follow us on Twitter (www.twitter.com/SilverSandsFS).
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Media Contacts:
Katie Johnson, Communications Manager
kj@silversandsoutlet.com
850.654.9771
Ashley Watkins, Marketing Director
aw@silversandsoutlet.com
850.654.9771